Sales & Marketing Managers manage a team of sales representatives with the goal of increasing sales in their assigned territory through growth and development of existing customers and developing relationships with new customers.
Sales & Marketing Managers are leaders for their company, acting as advisors and consultants to customers, and trainers, coaches, and mentors to the sales team staff. These Managers forecast sales trends and then set goals to increase sales and company profits. They manage customer relationships to ensure retention, growth and client satisfaction and develop relationships with the architectural, engineering and design/build community to advance company growth. With enthusiasm and excellent leadership skills, they train and motivate their sales teams to showcase outstanding customer service in order to meets their sales goals. Sales & Marketing Mangers develop and execute marketing plans/campaigns to promote, present and effectively sell products and solutions to customers, and interface with every department within the company to ensure success.
While the Sales & Marketing Manager in combined into one job title in this career map, many companies separate these positions into a Sales Manager and a Marketing Manager. These positions are very closely linked and are ultimately working towards the same goal - increase product sales for their company. A Sales Manager would typically work more closely to build new and existing customer relationships, while the Marketing Manager would work more broadly to promote the company's product and help to bring in news customers or orders.